SELLING MEMBERS:

• Business security in a rapidly changing marketplace.
• Continued agency independence, but with the support of a national organization.
• A unified industry voice that will be heard across North America.
• Company ownership that increases in value as IOA grows.
• Solid contractual agreements with high-qualify manufacturing suppliers.
• The potential for group benefits, such as health insurance, retirement, and investment.
• The potential for centralized services, such as warehousing, data collection, commissions.
• Group contract and commission negotiations with participating supplier members.

• The ability to compete with the “big guys” with the support of a national sales force unified under one banner.
• Membership in the strongest channel sales group in North America.
• Lower costs associated with administration, selling, and marketing.
• Timely and direct communication of programs, product introductions, policies, and promotions.
• The potential for group services, such as sales training, trade show coordination, advertising placement, warehousing, data collection, and sales & marketing management, thereby minimizing participation costs.
• The potential to participate in national marketing programs, helping to reduce the cost of “going it alone”.
• Singular contract and commission negotiation and maintenance.
• IOA access to industry and channel market information.